In the competitive digital environment, businesses look for the next big idea to up their online promotion game. But before doing that, it would be wise to look into the basics or the must-haves to ensure a strong presence online. Newpath Web is an online marketing company in Melbourne where businesses can find all the necessary services to ensure their digital success. Both the basic and advanced solutions are executed, maintained and monitored by their team of experts.
With that, these are the must-haves of online marketing businesses should be caring about:
1. Mobile-Optimised Website
Mobile devices are the dominators of the digital world these days. Most users search for products and services via mobile browsing. Most importantly, the conversion rates of mobile users are higher than conversion rates of desktop users. These reasons have encouraged Google to move to a mobile-first approach of indexing and ranking a website. Hence, the mobile features of a web page are judged to decide its place in SERPs.
These scenarios make mobile optimisation a must-have for any website. The responsive nature of design elements and the ease of content consumption matter. Hence, a business should invest in getting the site optimised for mobile devices.
2. Video marketing strategy
With the increased exposure on YouTube, Facebook Live, Instagram TV and other platforms, videos have become a necessity. Any business looking for higher conversion rates needs a video strategy. Videos provide a better way to communicate with your audience. Plus, they improve the convenience of content consumption for the viewers. As a result, explainer videos, advertising videos and other formats work perfectly for any website. Hence, a video marketing strategy should be a must-have for businesses.
3. Search Engine Optimisation
Nothing can top the ROI of achieving organic visitors consistently. This requires a full-fledged SEO strategy and execution by SEO experts. The professionals of SEO can incorporate their techniques on all platforms such as a site, social media platforms and various forums. Using these techniques provides sustainable results, which is why this is another must-have for businesses when moving to the digital platform.
4. Consumer Communication Strategy
Another important digital success defining factor is communication with consumers. A website needs to have a comprehensive communication strategy to cover every aspect of online communication. This includes onsite communication such as comments, chatbots, email responders and more. Along with that, the social media communication approach also decides business reputation and conversion rates. Hence, professionals should be available who specialise in building a web communication strategy.
5. A Re-Marketing Strategy
The concept of re-marketing allows a business to target existing followers when advertising. These followers can be site visitors, email subscribers and/or social media followers. This advertising approach allows a business to spend fewer amounts to attain higher results in terms of leads and sales. Major platforms such as Google AdWords and Facebook become helpful in the process of re-marketing.
A combination of all the tips mentioned above can be utilised to improve the online presence of a company. Newpath Web, a leading online marketing company in Melbourne, has a team of online marketing professionals that can help your business grow to new heights. Visit their website to get in contact with them today