Doing business in the digital world these days relies on the ability to provide an immersive experience for every website visitor. Web design and development trends keep moving towards a better user experience. Unsuitable elements get discarded, while new elements are added to enhance the quality of websites. Newpath Web is one company that introduces innovative ideas to the industry of web design and development in Melbourne. The company services business owners by delivering the most modernised features and appeal for a website.
This year, these are the trends dominating the world of designing and developing websites:
1. Modern Chatbots and AI
For a long while now, AI technologies have been the focus in almost every industry. Now there are voice assistants and conversational interfaces available to experience AI at a new level of excellence. The incorporation of virtual assistants such as Google Home and Apple Siri is helping businesses create a seamless journey for website visitors. The chatbot technology is now more advanced, which is ready to help businesses offer better customer support at budget-friendly costs.
2. Bold and Vibrant Colours
Combined with some white space, bold colours are making websites look highly impressive. Striking colour combinations and flashy colours are being used to highlight the elements faster, even for visitors with disabilities.
3. Illustrations in the Mainstream
Illustrations are taking a more dominant role in website designing this year. Whether it is a marketing site or product page, illustrations give a meaning to abstract concepts. The representational challenges become easier to tackle with illustrations. Hence, designers are using them to match the needs of various industries and business models.
4. Organic Shapes and Backgrounds
This trend started in 2018 when many websites started having organic and aggressive designs. The use of minimalistic shapes, bold colours, straight lines, spherical shapes and dramatic diagonals give a new dimension of backgrounds. These ideas are being used by design professionals to offer aesthetically impressive solutions across many industries.
5. Motion UI
Businesses look for features that can make their sites more interactive. Motion UI has become the answer as it allows moving animations, image hovering and other motion user interface elements to make a site more interactive. The elements of a site can behave in a coordinated way to enhance the experience of using that platform.
6. Functional Programming
Developers in the industry are using new and improved languages to simplify programming and codes. The fabrication of new features and elements don’t take a lot of time or effort. The comprehensive development approach focuses on the functionality of a web platform. This functionality includes the site’s speed, SEO-friendliness, appeal, features and usability.
These new trends are aligned with exceptional navigation and online support features by the experienced designers and developers at Newpath Web. For the latest web design and development in Melbourne, contact the reliable professionals at Newpath Web. Visit their website today for all the information you need to get started.